Gamer Lyon, nickname under which Ettore Canu is hiding, with his YouTube channel "When Gamers Fail" is one of the most popular online gamers in Italy, especially in the universe of Minecraft fans. Its Failcraft web series has two hundred episodes and a huge and ever-growing number of views and comments. Follow "When Gamers Fail" also on Facebook, Twitter and Instagram.
Ettore, a university student from Sassari, began his career at Youtuber by publishing the Dayz gameplay on April 16, 2012. On October 11, 2012 he made his first vlog showing his face. In 2014 he starts launching the FailCraft series and his channel takes off. In a short time, subscribers grew and in 2017, in October, it exceeded the million followers threshold.
His girlfriend Anna, his friends Mario and Stefano are part of the world of WhenGamersFail. Since 2016 he has collaborated with Gabby16Bit, Dexter, Murry and Giampytek.
With the simple name of Lyon Gamer, WhenGamersFail, he has published two books, Hunting for Herobrine (2017) and Hunting for Entity (2018).
WhenGamersFail can also be found on Facebook, where it has over 35,000 subscribers, on Instagram, where over 354,000 people follow it and on Twitch where it plays MineCraft or indie games of all types or games for the Play like Medievil.